Developed a brand package for my own personal company, MP Goalkeeping. The goal was to create a brand that would represent the gear needs of female goalkeepers.

Female hands are usually smaller and slimmer and there are currently no keeper gloves on the market to accommodate the shape of a women’s hand. As a female soccer player, I created this brand to be tailored to the interests and needs of these female players.

This brand is successful because it’s simple, it can be used on many platforms including gear. It also fits the market well in terms of shape and color.